Hiring a marketing agency for a restaurant or cafe is a recurring monthly spend that is easy to start and hard...
Add-ons get chosen on features and sticker price, then billed to you forever in maintenance. Seven criteria fo...
A staged migration plan for moving to new business software — audit, export test, field mapping, pilot import,...
Marketing tools are sold in launch windows, and the reviews land the same morning. Four checks on a single-pro...
"Best X" roundups are useful for discovery and terrible as verdicts. Here's how to tell a tested roundup from...
A repeatable method for comparing two or more invoicing tools side by side: define the billing job, build a sh...
A criteria-first way to choose email marketing software for a small business — size your list and sending patt...
A criteria-first way to choose CRM software for a small business — confirm you've outgrown the spreadsheet, de...
The sticker price is the smallest number in a purchase. Learn the total-cost-of-ownership method — map setup,...
A stage-by-stage guide to running a software purchase well — after you've chosen a favourite. Run a trial that...
A practical, criteria-first framework for choosing business software — from deciding whether you need a tool a...