Choosing Software

A criteria-first way to choose email marketing software for a small business — size your list and sending patt...

A criteria-first way to choose CRM software for a small business — confirm you've outgrown the spreadsheet, de...

There is a web app for everything now, which is exactly the problem. Here is a simple, criteria-first method f...

A practical, criteria-first framework for choosing business software — from deciding whether you need a tool a...